Being in The Trenches Helped me Uncover pain & Create Value
Magic Digital Media was founded by Derek DeMeo who at the time was a VP at SureDone – a New York City Based Multi Channel eCommerce platform. Derek could not have been a better person to launch the company; he uncovered a MAJOR issue in today’s online selling market. After onboarding several hundred clients to SureDone, he continued to find the same problem – lack of Marketplace knowledge, listing optimization and selling guidelines. The “tricks of the trade” were not strong with the vast majority of Brands.
“Many customers we brought on were selling on Amazon, eBay, Walmart, Jet, and either had a website or wanted to build one, but we’re not sure how to maintain or sell on it. They wanted to generate significant sales on the channels but did not understand key fundamental points to do so. It was not their fault, many of them were brick and mortar brands or merchants wanting to come online. Customers had much interest in growing these outlets but a lack of what it took to do so. Some factors were stopping them. What stood out the most was the time needed, the right employees to do it, and how to make the business successful, they did not understand it was a full-time job.” -Derek DeMeo
We knew that for this business model to be successful we could not kid ourselves about what it takes to service clients in all aspects of online selling. Most companies that try and offer services to customers have one employee trying to manage everything. In Magic Digital Media’s model that would never work. A specialist in Amazon would not necessarily be the same person optimizing eBay. Each person has their area of expertise.
With Magic Digital Media our clients get a project manager and have 2-3 employees at all times completing different objectives for their business growth and success. Customers can be assured they will have real people delivering real results for their company. Derek was adamant that each client receives their project manager, individual employees for various verticals, a slack channel for communication, and the comfort of experienced professionals. Magic Digital Media was born!